Social media used to be this cute project for 25-year-old consultants, now top executives are recognizing it as an incredibly rich vein of market intelligence.
A classic grown-up media sound bite by Margaret Francis at Scout Labs. It’s ridiculing the early adopters and innovators while it screams age = experience.
I think *top executives* have understood the power all along. It’s about delivering real knowledge and services that helps them understand and communicate with their online audience in realtime. The “25-year olds” have been playing a very important role in evangelizing and experimenting within this space. A little dumb to bite the hand that feed you… :p
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