Stuff as a Service (SaaS)
The Great Recession is forcing us to rethink and in many ways scale back. Restrictions drive innovation which creates value. It’s all good!
The really exciting consumer trend is Stuff as a Service (SaaS); having access to stuff w/o the cost of ownership. Beg, Borrow and Steal, Zipcar and Netflix are just a few examples of services that replaces ownership. More to come.
Anything with infrequent use, non-perishable and durability lends itself well to being shared. It’s cost-effective, good for the environment and makes life simpler.
The behavioral adoption will take some time as stuff has been the physical trophy of the industrial age. The rusty adage still rings true: “Whoever has the most toys when he dies wins!”
