Bits, Bursts & Bongos

We used to be obsessed about user experience at Yahoo! in the old days. We had the same attitude at Blurb, and still have. Great user experience is everything. It used to be called putting the customer in the center, being client oriented et cetera but these all miss the mark if you’re not obsessed about your consumer.

My Time Capsule (TC) died this week and I lost about 500GB of music, movies, TV-shows and applications. You mig argue that I should have had backup on my media server but I didn’t. So I emailed Apple about the precarious situation and they replaced the TC and gave me access to the 785 media files I’ve downloaded over the past few years - for free. That makes Apple not just a hardware and a software company but a services company. It makes them awesome.

Zappos has also figured out that they are in the service industry, offering two-way shipping. I feel the same about United Airlines, being an elite member. Las Ventanas resort in Mexico is in the same league, going the extra mile to deliver superior experience. Farm Fresh to You is another example with delivered organic food that blows me away every time I open the box.

The future belongs to these kind of companies that are obsessed about delivering an amazing user experience - not ownership or accessibility but real user experience. As a consumer you should not settle with anything less.

I’m deeply in love with this company. It’s real passion. Farm Fresh To You is a farm in Capay Valley north of San Francisco which grows and delivers their fruits and veggies directly to your doorstep. It’s real organic food w/o preservatives that will make your kids grow healthy and not develop an extra ear or any nasty diseases. 

Every other week we get a box with delicious oranges, apples, lemons, kale, beets, carrots, lettuce, cauliflower, red chard, celery and broccoli. Whatever is in season. It’s fresh, crisp and healthy. It’s dropped off right outside our door and lasts for about 1-2 weeks (which is a good thing).

The really positive effect of having this box delivered to your home - in addition to getting affordable, healthy food - is that it forces you to become creative in the kitchen. What do you make with red chard? How do I cook broccoli? What the hell is kale? And since the produce is so good we eat more veggies.

Farm Fresh To You is not just providing us with real and healthy food but also pushing us to stay creative in the kitchen. The other night I sauteed kale in garlic, added the kale on top of a bruschetta and poured real honey across. I used what I had in the kitchen and improvised. A killer.